Toni grew up working in her family’s lodge and outfitting business alongside younger sisters Jeanne (Reimer) and Shari (Wright). During her formative years, Toni developed the skills, expertise, and penchant for leadership that have served her throughout her career.
As an adult, Toni has operated/managed North Knife Lake Wilderness Lodge, served on the board of Travel Manitoba, owned and operated several successful businesses, and was the CFO of the YWCA in Thompson, Manitoba, among other accomplishments.
Toni was our CEO from 2017 through 2020 and now serves as leadership development coach and overall mentor for the team. These days, she’s busy pursuing her passion for lifelong learning and personal development through Soulaia, a natural health and wellness company she started with her three daughters and one of their close friends.
Toni is a Certified Myers-Briggs Practitioner and an exemplary leader. Her commitment to personal and professional development have been indispensable to us, and we’re happy she’s making time to continue supporting us in this capacity.